Our Philosophy

We believe there is real magic in goods made with quality, care, and some whimsical fun. We set out to create a joyful home starting from meeting the needs of the little ones, with well-crafted clothing, textiles, and baby goods.

boodle?

What does it mean? In Korean, "boodle" refers to the sensation of smooth feel to the skin.

At boodle, we pair the market-leading South Korean textile manufacturing technology with irresistible designs to bring unmatched comfort to your entire family. We hope you don't even notice our products in your daily lives - they are just that soft and seamless.